First Memories Privacy Policy
Last updated on 29th April 2024
Our contact details
Email: hello@firstmemories.net
WhatsApp: http://wa.me/+447770605028
The type of personal information we collect
We currently collect and process the following information:
When visiting our website
Your IP address
When inquiring about our products, signing up for a promotion, ordering our products and booking your virtual photo session
Your contact details (name, email address, phone number, address)
Your due date or your baby’s date of birth
After the photo session
Your baby’s photos
Your baby’s details (full name, date of birth, time of birth, place of birth, weight and star sign)
How we get the personal information and why we have it
Most of the personal information we process is provided to us directly by you for one of the following reasons:
Understand how you use our website so we can improve it
Communicate with you about our services and products
Perform the virtual photoshoot
Personalise the baby’s photo book
Process and deliver your order
We may share this information with:
Our printers and courier companies in order to print and deliver our photographic products.
We may request your permission to use your photos for promoting our services:
Only with your explicit consent, we might utilise your photos in our marketing channels, including but not limited to our website, social media, and email communications.
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
Your consent. You are able to remove your consent at any time. You can do this by contacting hello@firstmemories.net
How we store your data (photos, baby’s details and personal information)
Your data is digitally and securely stored and will be kept for a duration of one year. Before the end of this period you will receive an email informing you of its destruction, giving you a last opportunity to purchase or re-order our products. We will then securely and permanently delete all your data (photos, baby’s details and personal information) from our systems.
Please note that the above doesn't apply to the photos shared on our marketing channels unless you request us to do so.
Your data protection rights
Under data protection law, you have rights including:
Your right of access - You have the right to ask us for copies of your personal information.
Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.
Your right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.
Please contact us at hello@firstmemories.net if you wish to make a request.
How to complain
If you have any concerns about our use of your personal information, you can make a complaint to us at hello@firstmemories.net.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk